Iron Man

Iron Man is expected to open in theatres May 2nd, in the meanwhile we have been offered a small sampling in the form of a trailer to tempt us into the cinema.

Visually the spot starts off a little soft - not a lot to go on, but Downey shows he can deliver the sweet lines. The verbal teasing is nice and constant - you definately get the idea that Stark is an asshole, nicely done!
Now of course you get the mid-east conflict thrown into this spot. A little bit of sentiment and a little bit of revenge to yank the viewer in, though the exteriors really kind of look like an Arizona backyard. You've basically been given the background, a nice idea of the characters personality and presented with the reason "why?". From this point you just need to wow the audience which is done nicely (and appreciatively) with the introduction of the classic Iron Man armor. Throw in some classic metal music and you've got a very nice package. Though the exterior shots are a bit weak.
Nice flashes of time passing - shows progression without giving away the plot (I hate when they tell you the whole story in the trailer) and the lineup to the punch-line for the last little bit of the spot.... the modern Iron Man flying with jets - not really the greatest wrapup to the spot - a little too much signature shot than impressive, but still alright.

I'd rate the trailer a 4 out of 5. Nice music, good pacing, still missing a few "money" shots, but still nice enough to tease us with what we see and provide a good story background for those who aren't familiar with the character. Thanks for not spelling this movie out too much! This was a well done commercial.